What to do if your property wont rent?

1. Evaluate Your Rental Price

Check Comparable Listings: Research similar properties in your area to see if your rental price is competitive. If your price is higher, consider reducing it or offering incentives (e.g., the first month free).
Be Flexible: Consider offering short-term leases or flexible terms if the market demands it.

2. Improve Property Appeal

Enhance Curb Appeal: First impressions matter. Clean the exterior, maintain the yard, and ensure the entrance is inviting.
Make Necessary Repairs: Fix any maintenance issues like broken appliances, leaky faucets, or peeling paint. A well-maintained property signals reliability to prospective renters.
Consider Upgrades: Small renovations or cosmetic improvements (like fresh paint, new fixtures, or upgraded appliances) can make a big difference.

3. Update Your Marketing Strategy

High-Quality Photos: Use professional photos or take clear, well-lit pictures that highlight the best features of the property.
Compelling Listing: Write a detailed and appealing description of the property, emphasizing key features like location, size, amenities, and nearby attractions.
Advertise on Multiple Platforms: List your property on various rental websites, social media groups, and even local classifieds. The more exposure, the better.

4. Consider Offering Incentives

Discounted Rent or Move-In Specials: Offering a rent discount for the first few months or waiving application fees can attract potential tenants.
Flexible Lease Terms: Offering shorter or more flexible lease terms could appeal to renters who need flexibility.
Pet-Friendly Options: If you can, consider allowing pets. Many renters look for pet-friendly properties, and this could open up a larger pool of potential tenants.

5. Target a Specific Audience

Students, Families, or Professionals: Depending on the area, your property may appeal more to one group than another. Tailor your marketing to these specific groups.
Highlight Features That Appeal to Each Group: For example, emphasize proximity to public transportation for professionals or good schools for families.

6. Host Open Houses or Showings

Offer In-Person Showings: If you haven't been showing the property in person, it might be time to start doing so. Some potential tenants prefer to see the space in person before committing.
Hold an Open House: If it's safe and feasible, consider holding an open house where multiple prospects can view the property at once. This can create a sense of urgency.

7. Be Open to Negotiation

Negotiate Rent or Terms: Be flexible with terms, such as allowing for a longer lease in exchange for a slightly lower rent, or letting tenants make adjustments to the space to suit their needs.

8. Reconsider the Type of Tenant

Allow Roommates: If the property is large enough, allowing tenants to share the space with roommates can help attract renters who need more affordable options.
Offer Furnished Options: If your property is near schools or businesses, offering it fully furnished may appeal to tenants who are relocating or on short-term assignments.

9. Assess Market Conditions

Local Market Trends: If the rental market is slow in your area, be patient. Consider lowering rent after some time or waiting until the market improves.
Seasonality: Certain times of the year, like winter, can be slower for renting. If possible, consider waiting until peak renting seasons (spring or summer) to list again.

10. Work with a Property Manager

Hire a Property Manager: If you’re still having trouble, consider hiring a professional. A property manager or real estate agent has the expertise, resources, and network to market your property effectively and find the right tenants.

By addressing these aspects, you'll improve your chances of renting your property quickly and successfully.